I was at first a reluctant convert to Twitter. It took a fair amount of cajoling from academic colleagues here in Manchester, before I took my first tentative steps into the Twittersphere. My first foray was short-lived. Signing up early in 2012, I immediately encountered the unique language of Twitter. I found the notion of “followers” and “following” a little disconcerting. I heard myself shouting inwardly “I don’t want to be anybody’s follower. I am an independent free thinking individual”. This sense of being a follower of a particular individual, and worse still, being defined in part by the number of Twitter followers that you have seemed to embody and promote the contemporary cult of celebrity in a way that I found slightly uncomfortable. I promptly closed the Twitter App on my phone and moved on to more substantive items on my To Do List.